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Originally Posted by GA Russell
Apropos, I received my February copy of Ellery Queen in the mail today. That mag is remarkably free of ads.
Maybe this discussion of ads in eBooks should be focused on non-fiction books, as the fiction magazines like EQMM and Alfred Hitchcock (America's number one selling short story magazine) can't seem to sell any ads.
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The digest size fiction mags have always had problems attracting advertising. One question is who would bother to do so. And there's a technical issue as well: page size. Most ads are actually prepared for the standard sized magazines, and placing an ad in a digest requires creating one in that format. Analog SF Magazine made a go at being ad supported in the mid-60's, shifting the larger format to attract ads from people like technical advertisers. They were unable to convince the advertisers their claimed demographics (scientists, engineers and the like) were real, and after a run of about 18 months reverted to digest size when the paper contract came up for renewal.
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Dennis