Quote:
Originally Posted by tsgreer
I would mark it up to advertising and the Amazon name obviously. Never had anyone ask "is that the Sony Reader thingy?"
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I wouldn't count on it, though. I've had several people ask me about the Sony who already knew about it. Also, for all the press that Amazon is getting, almost every single article includes at least a reference to the Sony and the fact that they recently released an updated model. Often, it even includes a comparison that notes Sony's lower price and sleeker design.
It's got to be annoying as heck to the Amazon marketing folks.