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It's an interesting topic, although it kind of waffles on key points. I.e.:
"And many in the publishing business believe the company [Amazon] has built a vast database about the reading public, using information from the online store and reading data from the Kindle."
It's certainly true that Amazon has a database of people who buy their books. But the article doesn't state that Amazon tracks page turns - just that some people believe that they do. Surely someone ought to be able to find out for sure.
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