Thread: Why are magazines so expensive?
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Old 12-15-2010, 09:03 AM   #9
boswd
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Quote:
Originally Posted by tubemonkey View Post
Funny that, because Nat Geo costs $15 through Zinio and $24 through B&N. Is Nat Geo punishing B&N?

If I was to take a guess it could be a number of things. Nat Geo set's a set price and Zinio is willing to take an extra loss in order to sell more. Similiar to a Walmart strategy.

or Nat Geo feels they can charge more of permium due to a more popular avenue or at least hopes to be a more popular avenue. Similiar to some products and services being more expensive lets say in New York City as opposesd to Albany, NY.
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