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Old 12-15-2010, 08:28 AM   #19
neilmarr
neilmarr
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Thanks for the advice, Jehane. The problem is with international editions that are largely sold on line, as with our own BeWrite Books titles, that an increase in cover price would be across the board, so whereas a new and higher price might be seen as reasonable and competitive in the general marketplace Down Under, they would appear to be overpriced elsewhere.

Brick and mortar bookstores in Australia that carry our titles seem to slap on whatever cover price they like quite arbitrarily to optimise retail profit. Our own publisher return, of course, is based on our Recommended Retail Price and not store price. So anything over and above what we set is 100% extra profit for the shops over and above the heavy wholesale discount we must already give them.

My feeling is that publishers themselves must make a stand against inflated retail prices to drive down the crazy prices demanded in pretty well all Australian shops. Online stores there are also guilty and seem to upwardly price our books according to whim/greed. The reader (not the publisher or author) suffers from what I firmly believe to be an unfair practice. We refuse to jump on this gravy train.

Best wishes. Neil
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