Quote:
Originally Posted by ebusinesstutor
Interesting how the consensus is that no one wants their reading pleasure interrupted by ads.
But why do we then tolerate it in our television viewing and radio listening? Our whole broadcasting model is based on it.
Magazine and newspaper print publications also work this way, even when you pay for them.
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We don't, unless we get the program for free. Then we put up with ads that we skip through because we've DVR'd the show, which still leaves us stuck with the ads in the corners or along the bottom of the screen, which I friggin' hate.
The screen ads and network buttons test my interest in a show. If my interest is marginal, they can literally make me quit watching. If I love the show, I'll put up with them. I have never, ever, checked out another show advertised on the bottom of my screen.
With ebooks, if I have the choice of getting a free version with ads or a paid version, I'll apply the same criteria: Am I willing to pay for it (high interest) and get it ad-free, or is my interest marginal so I'll put up with ads?
BTW, I remember the cigarette ads in paperbacks. I always ripped out the ad immediately so it didn't interrupt the flow when I read the book.