I take the original comment about the "market" with a grain of salt. I'm guessing that B&N will have their own market. I think it is more an issue of B&N only wanting apps which are 100% compatible with the NC to be on the Market. However, B&N may officially ALLOW sideloading of APPS that aren't from their market. If someone goes to the effort of SIDELOADING an app - then that person wouldn't be expecting support for that app from B&N. In this case, the Kindle app could even be installed.
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