At first, I pick a name I like the sound of, then adjust it if it doesn't suit the character. Then, I keep a list of the letters that each name starts with so that I don't end up with characters whose names are too similar. (I once critiqued a fantasy story that had names like Aisha and Alisha. I was always confused.)
Sometimes, when the right name doesn't come to me right away, I check baby name books and look up names based on their meanings. Or I use a placeholder name and pick a better name later.
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