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I'm actually rather amused.
Ads in books were tried back when in mass market paperbacks. In some cases they were house ads for popular series issued by the same publisher. In other cases they were inserts, mostly from tobacco companies. As I recall, they didn't last all that long.
I see this as a tough sell on several levels. Aside from reader reaction, what will interest an advertiser?
Advertisers are increasingly focused on results. They want ads that sell the product or service, and ads that are carefully targeted at the intended market.
And the pool of ad dollars is finite, and carefully expended. Advertising is all about CPM - the cost per thousand views of the ad by the people the ad is aimed at.
People trying to do this will have fun trying to address the demographics the advertisers will want at a CPM they'll be willing to pay. And I don't see it working at all unless the reader is viewing the ad laden book on a connected device where click through to get more info or make a purchase is possible.
Personally, I'll pay more for the ad free version. I have more books than I have time to read now. I don't need to be subjected to ads just to get a lower price on books I'll have fun finding time to read at all.
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Dennis
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