Quote:
Originally Posted by neilmarr
On the treebook (as opposed to ebook) front, I've been arguing the toss over the weekend with an Australian author who says we have priced her book too cheaply at just over $10 Aus.
Our profit margins are tight but we casrefully price to be sure that our paperbacks are covered by prices that compete well in the international market place. The problem is (and the author gave me comparitive prices to back this up) that book prices seem artificially inflated in Australia and that, by comparison, our cover prices are so low as to suggest a second-rate product (they're anything but second-rate).
So what do we do? Up-price Down Under merely to bolster what we consider unjustified local market pricing or stick to our guns and play from a square bat?
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Hi Neil
Unfortunately I haven't got an easy answer for you. But your author is correct, $10 would be cheap even for a mmpb - the ones I have bought are usually between $14-20, or more on occasion. Tpbs are usually around $25, but can be as much as $30 or even more. HCs are typically around $45. The prices typical in the US are what we'd pay for a good condition used book.
This is why one of my perennial rants is regarding the parallel imports laws and why this review worries me.
Hope you find a decent middle ground.