It's color. I will not buy a white, silver, or other light colored reader. The glare from the bezel is quite distracting and bothers my eyes. The reader must be black, dark charcoal, other similar dark color.
Current devices with the correct color include the Nook Color, Kindle 3, and Kobo WiFi.
I have my tablet with the Nook Color, so now I'm looking for an eInk reader. Since B&N chose not to upgrade the Nook, my field seems to be limited to the Kindle and Kobo.
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