Y'know, this comes up every 6 months or so, and it never turns into anything real.
Last time it was that Amazon patented a process about inserting ads into ebooks, and MR posters got into a big tizzy.
And nothing happened.
I seriously doubt this will ever turn into anything real. Ad revenues are just too low for ads to work in long-form texts. The closest we'll get is inserting ads for other books at the end of the ebook.
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