I too chose device. Although I would love to say that I am choosing the one that is the best device, with the most features, per dollar, and easiest to use, but the hard reality is that I will purchase the most reasonably priced unit, when I am ready to purchase. Hence, I am looking at the jetbook lite ($90 at newegg.ca) or the refurbished sony prs 300 ($100 at London Drugs). I still check out the Kindle 3, and my girlfriend wants the Kobo wifi.