[RockdaMan]

with sales of bound books under pressure, the introduction of sleek e-readers and the emergence in the industry of such big players as Apple Inc., Amazon.com Inc. and Google Inc. is fueling new enthusiasm for e-book advertising.

Imagine an ad for a sports drink that says "Is your day feeling like the worst of times?" that appears in "A Tale of Two Cities" next to the line "It was the best of times, it was the worst of times," or ads for condoms interspersed through "The Scarlet Letter," says Forrester analyst James McQuivey.

"It would be an unpleasant distraction in the middle of a narrative," says literary agent Ann Rittenberg. "This is going to be a lot more complicated than putting an ad at the back of a paperback."

http://online.wsj.com/article/SB1000...#ixzz180fgKhxa