Quote:
Originally Posted by Catlady
If I could buy the e-book in the store, I'd probably impulse-buy the same way I'd previously bought the paperback.
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Exactly my point: Make it easy to buy the ebook
while you're in front of it at the store.
A code-method would work, but I was thinking along the lines of buying the ebook online using the store's web connection (wired or wireless). Processing it through them would allow the store to take a cut of the sale. Or, outside of their store, some portals have special links to sellers like Amazon, etc, that give the portal credit for the sale.
Get people to use the portal by offering some other perk they can get in-store, like a free cup of coffee, etc. That gets people used to buying online through the store's portal, or at the store itself. It's still up to the store to figure out how to get customers to come in, but if they do it right, they should be able to profit from ebooks (and other merchandise) as they did with printed books.
Anyway, there are different ways to do it, that was just one scenario from me.