Quote:
Originally Posted by ppw
Almost pulled the trigger to short B&N stocks when they announced the Nook Color. My reservation was that the stock might jump crazy if some one decided to buy it. Now if the merger goes through and the new company keeps the Nook Color direction in the e-reader arena, then it might still be a short.
The Nook Color is a nice piece of hardware currently. But it is taking on too big competitions by going LCD against tablets. Within one or two years, the market for dedicated LCD e-readers will not contribute much to a big company's bottom line.
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I took my first serious look at the Nook Color today. I must say that I liked it. It's basically a dedicated Android tablet, right sized for reading, and cheaper than the other similarly sized Androids. At more or less the same price as the Sony Digital Edition, its only weak point is battery life. If I were a first time EBR buyer I think it's the one I'd buy.
EDIT: But then I got my Sony 350, so I have to say that's a closer call than it was. The small footprint of the 350 makes it truly portable, surpassing any other EBR. Thats a big plus for me because it means I can always have my EBR anywhere I go with practically no hassle. Not true of any other EBR, at least for a guy.