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I'm not surprised at all.
Women read much more than men do. So much more that I wouldn't be surprised that even if a smaller proportion of women readers read ebooks than male readers, they would still outnumber male ebook readers.
It only makes sense that sellers would go after the largest market.
Look at BoB - they're almost entirely romance-focused now. (They sell other genres, but the vast majority of what they advertise is romance.)
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