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Personally I do not like the design much at all - screen size is important, and we need something that cracks the education market.
The importance of size lies in two things, when layout IS important such as can be the case in scholarly works, and when things have to be read fast, as in the case of complex works being studied. Needless page turns can destroy complex paragraphs, small screens will break far too many paragraphs too often - comprehension suffers enormously.
At reading speeds of over 400 words per minute, necessary to understand complex paragraphs, page turns a by-product of small sized screens is a major problem - something that will not seem important for light reading, but is crushing for serious reading.
A4, folded in the middle, is not not a pocket sized book, but two A5s are needed for serious reading and works well.
Of course the eink page is not really folded, but rather gently bent, the eink device would have to much thicker, but almost as light (most of the space being empty).
Even a rolled-up pull-out device would be bulky and probably longer than 240 mm, I am not sure that it could be rolled very tightly, so as a scroll it would be bulky.
Should it be tried?
I dearly hope so and soon.
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