He is not American and does not have an American credit card, so how/why could he get an American iTunes account? He is a Canadian vacationing there who received the iPad as a gift from his Canadian family members and did not open it until he was technically physically located in the USA as he had started his vacation by then.
The problem is that now that he is no longer physically in Canada, iTunes will not let him set up an account with his Canadian info. So he basically cannot use the iPad at all until he can get it back into Canada to be registered. That's a pretty big problem to me!
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