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Lame though it may be, it's not in effect yet, right? Is it known when it will be? I don't see what their reasoning is on a book only being loaned once. Why not emulate a hard copy book and say it can only be read by one device at a time. If you lend it, it is off your device until it is returned. I know I have borrowed a lot of hard copy books only to decide I wanted my own copy. They seem to think it would hurt sales but I doubt that.
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