Quote:
Originally Posted by Agama
Consistency does not have to look like dung.
If you buy paperbacks from a particular publisher then they usually have a consistent style; this is no bad thing, it's certainly not PC, and nobody accuses the publisher of 'dung' styling. Different publishers may have their own variations on a theme but many paperbacks look pretty much alike in their layout.
For ePubs you can start with a simple css and develop your own style/s from there according to your creative abilities. Of course there may been times when you want to do something weird and wonderful with the styling, and given that ePubs use css this is easy to achieve.
If you download ePubs from a website like Feedbooks then they all have a certain consistent style. They look good and work well on readers.
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I will agree that a Publisher (Imprint) has a "General" Style.
Authors, and even Series seem to get their unique "Detailing". (Some don't include this detail when transferring HB-> PB-> EB

)
Feedbooks is a nice example of "A touch of Style" without being stripped bare bones like some Epub seem to end up (Are they being designed for tiny phone screens?)
Personally, I like a bit of styling, being sparing (stingy

) on large white spaces

I use small dingbats for scene breakes when the original DT had them (or substitute a similar 'HTML entity' )
The one thing EPUB spec seems to be missing is a Display (visual) option that would allow the designer to fine control features depending on display capabilities: Size, Aspect,color-ability, speed.