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Yog's Law: Money flows toward the writer.
The problem with this, or any other similar offer, is that they get their money from the writer rather than from the publishers or reviewers. The problem is that this means their focus is more on finding ways to get writers to pay them (that's what keeps them in business) rather than getting books reviewed or taken up by major publishers. They have no real incentive to get your book in to those publishers because that doesn't pay them anything.
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