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The article is full of out of date facts and a "anything big is bad" attitude.
A standard practice in retailing is to discount a handful of items as "loss leaders" or "bargains" knowing most consumers will buy other things at the same time or later. Amazon was discounting a few dozen titles out of 700,000 sold at "normal" rates (and normal discounts). Five of the six largest publishers, on the other, colluded to create price fixing and, apparently, that's ok.
Amazon is not the villain in this, no matter how many times people claim it is.
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