My son is a college student who works for Walmart in electronics. I'm not saying this because he's my son but he is an exception to the rule. He's very knowledgeable and is surprised how rude some customers are when he gives them advice. For example, last week a customer stated that she needed to buy a memory card for her son's Iphone. My son tried to explain to her that the iphone doesn't have expandable memory. She looked at him as if he was the ignorant one. Then she changed her story and said she needed a memory card for her son's Ipod. He gave the customer the same response. The customer became argumentative until my son showed her the Iphone and Ipod specs on the internet. So it can go both ways. Also, his knowledge convinced a customer to buy a Nook this week.