I purchase more books from Kobo than anywhere else. For many, though not all, of the books I'm interested in, their prices are already comparable to Amazon, Sony, B&N, etc., and then the coupon codes drop the non-agency books down below everyone else, so it's a no-brainer (for me).
I have run across books on Kobo that are $5 higher than elsewhere, and in those cases I buy them elsewhere...but it happens fairly infrequently (for me). (Actually, it's happened twice in six months: one was Jennifer Egan's "A Visit from the Goon Squad," which I grabbed when it oh-so-briefly dropped to $9.99 from Sony, and the other was Jon Clinch's "Kings of the Earth," which I got from Google's eBookstore for $9.10.)
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