Thread: Smashwords Moves to Agency Model
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Old 12-08-2010, 11:22 AM   #97
L.J. Sellers
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Posts: 287
Karma: 387979
Join Date: May 2010
Location: Eugene, Oregon
Device: Kindle
Discounting
Quote:
Originally Posted by abookreader View Post
I'd appreciate it if somebody could tell me why this would be a thing for authors to cheer over?

I've always been under the impression that Authors were ecstatic when they'd wake up one morning and find out that Amazon had discounted their book.
Discounting can be very problematic for authors. If I list my e-book at Amazon at $2.99 and Amazon discounts it to $2.84 because Borders discounted it to $2.84, then my royalty at Amazon drops from 70% to 35%. This represents a huge loss for me, because I sell way more books at Amazon than I do at Borders. This recently happened, with Borders violating its contract with my distributor.

I had no choice but to pull my books from Borders. When they go back up, it'll be at a higher price, so I don't get screwed by their discounting. Ultimately, Kobo readers end up paying more for indie books because of this. Same is true with Sony.
L.J.
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