Quote:
Originally Posted by nekokami
This presents a bit of a conflict for publishers. They'll need to decide if the "protection" offered by DRM is offset by the lower profit margin if they price a DRM book per its lower value to the consumer (and consumers, of course, may or may not react toward DRM the way many of us here do).
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I think this may be their biggest mistake: Publishers are more worried about how the
negative aspect impacts their profit margin, when they ought to be thinking about how to sell the
positive aspects and maximize their profit.
This is, I think, why iTunes does as well as it does, despite DRM'd music in iPod-proprietary formats. Apple has maximized the iTunes experience, to the extent that iTunes users don't gripe about DRM, they don't whine about formats, they don't kvetch about prices. They just pay for a song with less than a buck, and go. And incidentally, they don't complain about their iPods, either.
Publishers need to think about a new marketing strategy for the digital age, instead of sitting around wringing their hands because e-books can't be sold ye old-fashioned way.