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I don't think the survey is quite as "bad" as others seem to think. It soes mention that iPad owners are less likely to use it as an e-reader than a Kindle owner. I think that recognizes one of the main differences between the devices - the iPad offers other attractions. but, it goes on to state some of those attractions do involve reading.
Obviously, Amazon must think there is a market for iPad readers as they were quick to offer an iPad app. In fact, without that Kindle app on the iPad I wouldn't have bought the iPad. I have no idea how many books have been bought at iBooks. I am not aware of any sale figures but I'm sure they are available somewhere and they must be significant for Apple to continue to support the iBooks store. Personally, I've only downloaded free stuff from iBooks as I much prefer the Amazon bookstore. I've purchased quite a few books from Amazon - full price e-Books from major publishers, low cost collections of out of "PRINT" collections by favorite authors, e-only low cost books.
The more e-readers that are offered the better it is for the rest of us. The bigger the market for e-books, the more likely are we to see the movement of first rate books to this format. By that I mean quality authors skipping the old line publishers and moving to e-publishing where they can claim a larger percentage of the price and still offer significant savings over traditional publishing practices.
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