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Another problem we face is that (though it may be debated on here at length), you will NEVER convince the general public that transferring a <1mb text file (that the owner can never resell or pass on) can compare to the cost of printing, binding, shipping, etc.
People don't see any technical reason why every book written in the last 20 years shouldn't be available and cost $4.99. This public feeling is what leads to casual piracy of media.
Hopefully, the publishing industry is smarter than the music industry and will be able to move with the times.
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