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I notice that on that Shopping Channel video, they are focusing on the children's market.
I had no idea that they are preloading 1,000 books on it.
Last week, Newegg had the black for $79.99 with free shipping. It comes with a 2 gig SD card, which in my neighborhood normally goes for $10 (a little high compared to web stores, I know). So that brought the effective price down to $69.99, which is pretty darn low.
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