Thread: Why should authors not have some control over the price their books are sold for?
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Old 12-07-2010, 05:27 PM   #34
John Carroll
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Quote:
Originally Posted by HarryT View Post
I honestly don't see why, I'm afraid. All that should concern an author is being able to fix a WHOLESALE price. What the retailer subsequently chooses to sell the product for is absolutely no concern of the author. The author has been paid his fixed wholesale price, and that's all that should concern him.
I agree with the author setting a wholesale price. At the moment that isn't how it works. The author gets a royalty - a percentage, usually 60-85% - the transaction fee and any affiliate fee.

Say a book is on sale for 4.99, 60% or $3.00 of that is pretty good. However, if the retailer discounts it to 3.99, the author doesn't still get the 3.00 as a wholesaler would. The author only gets $2.40.

A retailer should be able to change the price only if it doesn't affect how much the person originally making the sale gets. If the author still gets $3.00, then the retailer can sell it for whatever they please.
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