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Well you could stop using words like fraud, which have a legal definition, to describe things they don't relate to. If a copy of a public domain book is sold through Amazon for a nominal price for people who want the convenience of getting it that way, and having it stored in the cloud, and it is made clear what is being sold, then it isn't fraud, plain and simple.
Ditto bottling air, or indeed water, a large industry.
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