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I am an IT guy (SQL DBA) ;-) so was struggling when reading technical books on my Nook. Because that I decided give a try and bought the Kindle graphite DX just for my technical books and keep using the Nook for text books only, in order to retain some of the B&N features: online store free reading, epub, lending, etc. But when I discovered that I was not able to read my B&N epub ebooks on my Kindle DX because the DRM protection my bubble exploded!
Then I decided to visit a Target store with my Nook in hand and compared myself, with no sales representative pressure, pros and cons between both devices and the Kindle 3 sold itself!
The argument that we don't have epub support on Kindle but we do with B&N suddenly makes no sense anymore and was not a selling point to me. After all, why you want epub support if you can't export your epub books anyway? That is basically same proprietary format issues Amazon has, is not?
I own two Kindles now and selling my old Nook online
I weighted these reasons:
-Lightness
-Battery life
-Book inventory, in especial for technical books: SQL, PHP, RDMS, etc
-Dictionary
-The menu button (on the Nook, kind of sluggish sometimes)
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