I downloaded several of the free books from the Google bookstore and side loaded to the Nook with no problem. Most of them had the option to download in epub or pdf. The epub downloads look great on the Nook.
However, they could all be found as "Nookbooks" on the B&N website for free as well. It's great to have other options, but I didn't find anything very special with the Google bookstore. I see no reason to test out a DRM infected book as I can just as easily get them from B&N for the same price and know they can be disinfected.
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