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What I find annoying is how only nook and Kindle do any serious advertising, especially Kindle. It isn't clear to me how the others, particularly Sony, plan to stay competitive in the market without any advertising.
Kindle is advertised regularly in the New York Times Book Review (full page ads) and in display ads in magazines like The Atlantic -- that is, places where people who read books are likely to see an ad -- in addition to TV and YouTube. I have yet to see Sony do the same.
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