The big publishing houses are no different from any other corporation - no one thinks 20 years or even 5 years down the line. They think no further than the quarterly and annual reports.
They have to score big NOW, because no one stays at a company longer than they have to - they're all looking for advancement and to polish up their resumes.
Which is the real reason the midlist is dying and the big pubs are only looking for the next big blockbuster. It has nothing to do with the quality of the writing or the fanbase of the author. It has everything to do with the short-term bottom line.
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