The reasons I decided on the JBL rather than the Aluratek when I bought my first e-reader two months ago are: (1) I didn't want to clutter up the e-reader with an mp3 player I didn't need, (2) I got the impression from these forums that Ectaco was better than Aluratek about updating firmware, and, the biggest reason, (3) I like the ease of using AA batteries. Following the recommendations here, I have two sets of rechargeable AAs, so one is always ready to pop into the device and there's no downtime.
I'm really happy with my choice.
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