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I'm probably one of the evil people that helps the market bear the current "outrageous" prices.
In Australia, a paperback often costs over $30AU. For me, choosing to pay $9.99US is a no brainer, especially with the current exchange rate.
Of course I could do the same with paperbacks but then pay significantly higher shipping fees, so again there's a perceived difference between paperback and ebook prices for me.
Hardback has never featured in any of my decisions. As my partner pointed out the other day, I have a library full of books and not a single hardback. I perceive value differently. I need to be able to carry a couple of books around and read them easily. I do not find anything easy about hardback.
In any case though, it wasn't actually price that moved me to ebooks, it was physical space, the comparatively cheaper buy-in to the technology (specifically talking about eInk devices) and the improved accessibility of ebooks in Australia. OK, that last one is still a pain, but it seems to be slowly getting better.
Regards
Caleb
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