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Old 12-05-2010, 03:04 PM   #27
ebusinesstutor
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Posts: 526
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Join Date: Nov 2010
Location: Spruce Grove, AB Canada
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I think more and more authors will move to self publishing by both ebook and print on demand in the future. The current process to try to get your work noticed by one of the few publishing houses is a bottleneck where only a few authors get through and only books that fit their preconceived "best seller" formulas.

This will result in a lot of back books online but does have some great potential for authors. Unfortunately, given two authors of similar writing ability, the one who succeeds will be the one who markets the best. For authors who love to write and have no interest in marketing, this will make it tough.

Authors co-ops might help with this, but for non-marketer authors, they will need to either learn or hire outside help with marketing.
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