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Old 12-05-2010, 12:45 PM   #215
DMcCunney
New York Editor
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Quote:
Originally Posted by murraypaul View Post
But they only become 90% of the cost of the book by excluding many other things from the definition of cost. And the 90% figure is then used to say that eBooks can't drop in price very much compared to pBooks.
Correct. The variables are what those costs exclusive of things specific to print versions actually are, and what price the publisher needs to charge on an ebook and cover those costs and make enough money to continue as a going concern.

I happen to think those costs and the price required to make money selling ebooks are higher than people want to believe.

If I'm correct in my assumptions, you won't see ebooks from major trade publishers priced at the rate you might like because they can't publish ebooks at those prices and make money.

This is not publisher greed - it's survival. They want to stay in business, and sell you more books tomorrow. There's an amount they have to make to do that.
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