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Originally Posted by BearMountainBooks
I think you're probably simplifying the self-publishing model. What makes it cheaper isn't really entirely "do-it-yourself" it's more controlling the costs and shopping around. For a large publisher, they have in-house people and that salary for book cover (whether photoshopped or outsourced there's someone with a salary at the house in control of that cover). They have a salary for the editor, the copyeditor, the proofreader, the publicists and so on. Their costs are set and only likely to go HIGHER over time.
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But in the self publishing model the author can be the editor, copyeditor, proofreader and publicist. And the author will not get an income for each of these jobs.
One of the disagreements between buyers and author/publisher/retailer crowd comes from the fact that most of us expect the author to do the copyediting and proofreading. I don't want to know that an author that I might enjoy can't be bothered to use spell-check, can't get his facts straight and doesn't read what he wrote a couple of times before submitting a book for publishing.