Cringley is speculating about Apple's entry as well. He has it as a tablet PC though.
http://www.pbs.org/cringely/pulpit/2...07_003573.html
Quote:
The fact that an iTablet could be a great e-book reader, too, is not a driving reason for such a device, I don't believe. But it's a nice capability. Read the book and watch the movie. Then watch Amazon's new Kindle go up in flames.
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I personally think the publishers would be leary of Apple after the $0.99 song thing.