If I'm reading this right, it's a $10 coupon, redeemable in-store only, and only redeemable from 12/26 through 12/31.
I tried to find the small print, but couldn't, but there's usually small print in Borders coupons that exclude most electronics, etc.
I'm really not interested in print books any more. I just don't think this is a great deal. YMMV, of course.
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