I'm finding the lag time between word usage and search-term-acceptance unacceptable.
I want the search term "ereader" to be universal. I'm tired of going on electronic shopping sites and having to cycle through "reader" or "ereader" or "ebook" or "book reader", among others, just to try to get to their pages that may or may not contain an ebook reader. If I put in "reader" I might get listings of Sony Readers, but then again, I might just get a page of card readers.