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The majority of the public doesn't see E-ink as a reading advantage, just a buzzword. When they play with one in a store they are disturbed by the page flash (which we know disappears from our consciousness in a day or two). Given a limited budget how can the iPad NOT be considered a drain on market share for dedicated e-readers, Kindle or other?
You need to look at the big picture to see where the future lies because smart surviving major companies angle for maximum market share. Technically superior-for-the-application products do not always win, Betamax vs. VHS for example. Or more recently iPod vs. almost any Cowon PMP.
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