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Very neat to hear that!
My thought is the opposite, though... repetition is very important to motivate purchases, especially with an unfamiliar item. I've heard that for print ads like Magazines and newspapers, so I'm guessing it's true for this. And you certainly get an audience likely to have a need for one, riding transportation all the time.
But I sure do agree... they should put it in other stations also! Wouldn't it be neat if they could flood all plane and train areas, so that most travelers knew about the Reader!
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