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To me, marketing is all about getting your name out there and being recognized. I'm fortunate to have a large email list [700 plus], compiled from my writing and music careers. So I did e-blurbs about the video trailer I made when I put my suspense thriller, ABSOLUTION, out in Kindle version.
This got the attention of a writer on Arts Journal, who wrote an article about me and my book and my website, where I promote women musicians. He added my video to the Arts Journal site. Big jump in Kindle sales with that.
Every author must have a website. This is crucial. Blog, smog. I don't have time to read blogs, never mind write one. But my website has been up for about three years and I've now got a solid web presence.
Also, I've done online interviews for Indie Books blog and The Indie Spotlight.
And the more speaking engagements you can do, the better. Sisters in Crime, New England chapter, has a speaker's bureau. They got me a gig speaking at a breakfast for seniors. It was great. I did my Music & Mayhem schtick, had a great time and sold a few copies of my CD and my book. They loved it and I'm sure they'll have me back when my next book comes out.
Reviews may be good once they're posted on amazon, but what's going to get someone to YOUR book's page to read them? Join writer's orgs that pertain to your particular genre. Mystery Writers of America and Sisters in Crime are mine, but there are plenty of others.
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