Thread: Smashwords Moves to Agency Model
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Old 12-03-2010, 06:16 PM   #46
lilac_jive
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Quote:
Originally Posted by NightBird View Post
No there will not be coupons. The statement made about coupons meant that the authors or publishers could offer coupons if they wanted to; doesn't mean that they will and it would be an individual thing. But if say Kobo offers a 20% off coupon you will now, in addition to not being able to apply that coupon to the big 5 agency books, also not be able to apply it to any Smashword books.

Granted Smashword prices are generally cheaper, and it's fine to say your books will always be $2.99 and that's a reasonable amount. What you are missing is the psychological effect of a discount or coupon on boosting immediate sales. If I have a coupon or something is on sale I am more likely to grab that book now that is $2.99 on sale, since that is a limited time offer. If I have a huge TBR read pile I don't really need to buy now the book that is always $2.99...
But there will be coupons. Provided by the authors for use on Smashwords. Honestly, how many of you use a kobo 20% off coupon to buy a smashwords book? You save it for something expensive. The more effective coupons for smashwords books are the ones direct from the authors, and they will still be available.
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