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Followup: from my copy of the Penguin-Pelican paperback edition of Mary Douglas, Purity and Danger, 1970 (copyright page):
"This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, re-sold, hired out, or otherwise circulated without the publisher's prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent publisher."
Of course, the operative language here is "binding or cover," but I think you get the point. This is nothing new.
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