MobileRead Forums - View Single Post - Seen throughout ONE PLACE: Sony Reader ads

Steven Lyle Jordan · 12-07-2007, 06:42 PM

Today I came through the Gallery Place Metro station in Washington, DC, and saw a full-sized advertisement for the Sony reader... and I thought, "That's cool, I've never seen one of those ads around town."

And then I saw another.

And another.

And another and another and another. Look, there's two of them, side by side.

All in all, I know I saw more than a dozen identical ads for the Sony reader. In ONE Metro station.

Now, call me crazy, say I don't know advertising... but it seems to me that such an ad might get slightly better exposure if it was placed in a dozen or more Metro stations, as opposed to a dozen or more ads in one station. (And no, I haven't seen any such ads at other stations that I pass through, 2 of which are Metro Center and Union Station, among the busiest stations in the system.)

12-07-2007, 06:42 PM	#1
Steven Lyle Jordan Grand Sorcerer Posts: 8,478 Karma: 5171130 Join Date: Jan 2006 Device: none	Seen throughout ONE PLACE: Sony Reader ads Today I came through the Gallery Place Metro station in Washington, DC, and saw a full-sized advertisement for the Sony reader... and I thought, "That's cool, I've never seen one of those ads around town." And then I saw another. And another. And another and another and another. Look, there's two of them, side by side. All in all, I know I saw more than a dozen identical ads for the Sony reader. In ONE Metro station. Now, call me crazy, say I don't know advertising... but it seems to me that such an ad might get slightly better exposure if it was placed in a dozen or more Metro stations, as opposed to a dozen or more ads in one station. (And no, I haven't seen any such ads at other stations that I pass through, 2 of which are Metro Center and Union Station, among the busiest stations in the system.)